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Artificial Intelligence (AI) is the new shiny object that has captured the world’s attention. It’s also captured the attention of criminal scammers who are using it to make their fraudulent schemes more realistic than ever. One area where AI scams are particularly dangerous is celebrity impostor scams.

For many years criminals have been impersonating celebrities online to steal from fans. Fake celebrity profiles offer fans personal connection, VIP access, investment opportunities or the chance to support favorite charities. These criminals attempt to create a bond through messaging or even a phone call from their “rep.” With the power of AI, these scams can move from messaging to deepfake videos. Recent fake celebrity product endorsements impersonating Dolly Parton, Elon Musk and Tom Hanks demonstrate just how convincing these schemes can be.

Posting on a celebrity’s social media account might be exciting, but it could put you at risk. In whatever way you choose to enjoy your favorite celebs, do so recognizing that an opportunity to personally connect with them is likely a scam.